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Public Communication : Definition, Purpose and Submission

Definition of Public Communication

Public communication is the exchange of messages with a number of people who are in an organization or outside the organization, in person or through the media. But in this section to be discussed are face to face between the organization and its external environment. Brooks outlines the type of public communication is as monological as only someone who is usually involved in sending a message to the public.
Public Communication

Purpose of Public Communication

The general purpose of public communication is primarily for member information to a large number of people about the organization, for example regarding the activities of the organization and production organization. Besides public communication also aims to establish links between organizations with the community outside the organization. Public communication can also be used for member entertainment. These objectives relate to one another and difficult to separate. In addition to the general objectives also include specific goals that need to be set. These specific goals expressed in the form of a statement in complete sentences.

Submission of Public Communications

Preparation percentage either let followed by the delivery of the good so as to enable communication was effective. The quality of oral delivery percentage is determined by the message that deliberately and also by messages inadvertently delivered. The speaker is responsible for providing a valuable presentation and because it is responsible for delivering seefektef possible. To deliver an oral presentation to the well it is necessary to note a few things like following:

1. Eye Contact

Eye contact is nonverbal communication technique that is very helpful in explaining the idea of ​​the speaker to the listener. In addition to having the power to persuade, eye contact also helps to keep the listener's attention. A speaker who succeed must keep eye contact with the audience. To have a relationship with the speaker let the audience maintaining direct eye contact with the audience of approximately 75% of the time percentages. Eye contact with audience help the speaker identify and monitor pemdengar and is inverse to the speaker of the message delivered.

2. Vokalik

Speaking rate, pitch and rhythm of the sound, as well as the emphasis on certain words need to be considered in the delivery of an oral presentation. Percentage delivered orally in a clear voice and pleasing to the ear can amaze the listener. But otherwise the percentage delivered in a voice that does not vary, monotonous gets boring his audience, thus reducing the listener's attention.

3. Accuracy

Sometimes a percentage delivered in informal situations or in the relaxed atmosphere of the listener, then the delivery persentasipun henhaknya adapted to the situation. Vice versa, if the formal conditions for the submission should also be a formal presentation. In smping considering the conditions and the topic, also considered what to expect the listener to hear.

4. Planning

The best strategy is key perncanaan. Therefore, prior to the submission of the percentage, the speaker must first have made a careful planning. A suitable selection of the topic to be given to the listener with the analysis based on the listener. Prepare the necessary materials and please plan how mistaken delivery strategy that matches the listener.
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